Woolworths is one of the most contemporary brands in South Africa that I
know of that have held consistency in their branding, whether if it’s the
branding on their latest clothing line or their organic produce. Their earlier
logos had used a serif typeface and it gave the brand a sense of
sophistication, elegance and maturity and that there products are of a high
class.
The logo then changed to using a sans-serif typeface, which makes it
more appealing to people of all ages whilst still maintaining a sense of
sophistication, with it. They also make use of just black and white in their
logo and use a white “w” on a black square background.
.jpg)
The imagery that is used for their clothing line uses young models so
that the brand can appeal to the people of the age groups of 18 – 30. The
branding on the food produce also follows a simple clean look, and they make
use of the colour green to promote the idea of the food being organic and
healthy.
Image links:
No comments:
Post a Comment