Exercise 4. First Things
First Manifesto and the Incomplete Manifesto for Growth (Bruce Mau)
The First Things First Manifesto is a collaboration of graphic designers
stating their opinions and views in a single article as to what graphic
designers do. They talk about how a graphic designer’s job is considered to be
one that only deals with creating adverts and promotional items to sell menial
products.
These design talk about how they fear that these jobs are being
considered to be the only thing a graphic designer does, when such were mainly
done to help put food on the table. They state that a graphic designer’s job is
more than just creating advertisements. Graphic designers serve a larger
purpose be using their talents to problem-solve and communicate things visually
to people and make them aware of other issues that have an effect on us in the
world.
The incomplete manifesto for growth by Bruce Mau states the things that
Mau has done or does that help him grow as a designer. It’s the incomplete
manifesto as we never growing not just as designer, but also as people.
Exercise 5. South African
Conceptual Design
Gun-Free South Africa Campaign
This campaign promotes of South Africa being gun-free, as many deaths
occur in South Africa because of people using guns.
To bring about this awareness, posters and
flyers were made to encourage people to join in the national firearms amnesty. The posters read:
- · “With thousands of stolen and illegal guns in our streets, there is a bullet out there with your name on it”
· Join the unarmed majority! 98% of South Africans do not own guns and want to keep South Africa gun free”.
To gain the public’s attention even further, stickers were made in the
shape of guns with these phrases as well and stuck onto large pieces on
furniture (cupboards, chest of drawers, etc.) and the furniture were placed in
different areas, like train stations, shopping malls, etc. They read as:
"You're not
the only one who knows where you keep your gun".
This had surprised passers-by to find pieces
of furniture in public that they would stop to read what was on the stickers.
Arrive Alive “Fine-to-Drive”
In this campaign is to make people aware not to drive and drive. To get
people’s attention they made use of life size stickers of people in several
positions that help represent what people look like when they are intoxicated
and disorientated, and placed them in toilet cubicles, next to urinals, and
parking lots.
These stickers have phrases written on them such as:
- "I just need to get it out of my system."
- “I’ll sober up when I’m behind the wheel.”
- “Just give me 5 min and I’ll be fine to drive.”
- “I’ve driven home like this hundreds of times.”
- “I’m cool to drive. I just live up the road.”
- " Don’t worry. I know my limits”
These are common things that are said by people and by having the on the
character’s t-shirts and the viewer taking into account the character’s
appearance it is plain to see that they are no okay. Plus with how big the
stickers are and the placement of them it forces people to face the reality of
what they could like when they are drunk and could happen if they drink and drive,
without using any major scare tactics.
Exclusive Books Noseweek
This is a humorous campaign that Exclusive Books held to build awareness
to the political exposé magazine, Noseweek. Each Exclusive Books store has a
Seattle coffee shop adjoining it, which a magazine stand, that contains the
Noseweek, is placed between the stores.
To encourage participation with the brand and to increase sales, coffee
stirrers with major political figures on them were made. These stirrers are
used along with coffee mugs with tags on them saying, “Who’s in hot water?”
These stirrers were given to anyone who had ordered coffee from Seattle Coffee
Co in Exclusive Books stores countrywide.
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