“United Colours of Benetton” is clothing, that originally went by the
name “Benetton”. Benetton was a small Italian company, which had started in
1963, had produced hand-knitted wool sweaters in classic colours. To appeal to
the youth market, the company had decided to produce the sweaters in bold,
bright and fun colours. This led the company changing the name to “United
Colours of Benetton”.
United Colours of Benetton had become famous more for their radical approach
to the advertising rather than their clothing. Their past campaigns used very
graphic Images and would focus on controversial issued such as the dearth
penalty, AIDS, racism, cultural conflict, world hunger and child labour.
A black and a white child hugging each other. Here they pick on how
black people had been viewed as being evil, hence the hair being shaped like
devil horns.
This image here shows a family mourning over a family member, David Kirby,
dying from AIDS.
Here three human hearts are shown. This addresses racism issues on how people
judge each other based on their skin colour, if you had to strip away the skin,
how do you tell each other apart when we are all the same inside.
Here a priest and nun shown sharing a romantic kiss. This advert had
caused a great stir among religious communities that it had been taken down.
Here shows the use of child labour.
Here is a statement that people commit crime not matter what race they
are.
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